In search for natural health

Abstract: This phenomenological study focuses upon the phenomenon of health tourism and Swedes going to India for Ayurvedic treatments. An emergent design was used in attempt to discover the underlying motive forces for seeking Ayurvedic health-care in India. Five participants volunteered to share their experiences of Ayurvedic treatments by filling out self-reports. The softwares of Sphinx Lexica and MCA Minerva were used, enabled an analysis that unveiled the participant´s meaning constitution. The outcome gave indications of two tendencies contributing to the participant’s choice of seeking healthcare abroad. The first were a discontent with the Swedish healthcare and the second a difficulty of living healthy in the Swedish society. Furthermore, it revealed an underlying individualistic thinking showing the importance of the context a human being is situated in.