Designing the User Experience for Different User Needs for B2B E-Commerce

Abstract: In today’s world, more and more companies are doing business with one another electronically; this has lead many of these companies to build online web stores for their customers to make business transactions with. Many of these online stores are out of date and/or lack good user research on how to design a web store to meet the demands of their users while creating a good user experience. This thesis provides several conceptual design ideas on how to create a better  user experience that takes into account the different users who are using the Seco Tools Online Store. These ideas were developed in combination from user research and previous research into design.