How can a destination resort development company be strategic in sustainable development?

Abstract: Although sustainable development is becoming a strategic priority for some organizations, many do not apply it as a business strategy like traditional objectives. Sustainability requires a calculated and streamlined approach, specifically, a clear vision of success and a comprehensive plan to achieve success. Intrawest Corporation is currently looking at integrating sustainable development into their practices in both their real estate and resort divisions. Whistler Blackcomb, implemented several environmental and community-based initiatives but has yet to take a company-wide approach to sustainable development. In this study, Whistler Blackcomb and Intrawest’s sustainability initiatives were evaluated based on a scientific definition of sustainability. The paper explores how a resort destination company can strategically integrate sustainability into their business operations. The objective is to highlight Whistler Blackcomb and Intrawest as case studies to understand how a company can gauge their awareness, identify challenges and opportunities, and move towards being a more environmentally excellent, socially just and economically viable company.