Demola East Sweden: The Innovation Intermediary : A study of the innovation project process and the user experience of Demola East Sweden

Abstract: Innovation is a difficult, yet vital factor for any given organization. This has led to a new type of organizations; the intermediaries of open innovation. These provide a service offering by creating interchange between seekers with innovation problems, and third party problem solvers. This study focus on the specific case of one innovation intermediary; Demola East Sweden. They connect seekers of like big organizations or private persons, with student solvers from Linköping University. Demola East Sweden has grown quickly since the start in 2012, and now recognizes a need for evaluation. The purpose of this study is to examine the user experience of the Demola East Sweden innovation intermediary project process. This through the perspective of what adds values to it, and what could improve to the experience. The study was conducted as a case study in four phases of planning, mapping, analyzing, and conclusion. The planning phase defined the practical framework of the study, and three main areas of theory were chosen: the service of innovation intermediation, the structures behind innovation management, and the practical implementation of innovation. The mapping phase included observations and interviews for collecting data. As an initial step, insight on the context and operations of Demola East Sweden and the general project process was attained. Four project cases were then chosen to examine further. This included interviews with the seeker, the solvers, and the Demola East Sweden project facilitator of each case. The results were analyzed by answering specified research questions, defined by connecting the three theory areas to the purpose of the study. From this, conclusions for the study then could be drawn.The results generated an overview of the general project process of what happens before, during, and after the project conduct. Before project start, the process is mainly about screening the seekers and their projects ideas, and the solvers applying to participate. The analysis show that this initial screening process is important for assuring quality to the projects, and making sure the user expectations matches the service provided. During the projects the seekers are not involved much. The solvers on the other hand, are parallel to the project work also provided with mandatory events from Demola East Sweden and Linköping University. This e.g. includes pitch events where the solvers present and attain feedback on their projects, and coaching sessions on ethics and project goals. The analysis shows that the mandatory events are critical decision points, and are crucial for detecting problem areas in process. When the final results are presented and delivered to the seekers, they can choose if they want to buy it or not. If they choose not to, then they still own the initial project idea, but solvers own the generated results. The analysis shows that the results rarely go further than to concept solutions or prototypes, but also that these issues do not define the success rate of the projects. This is instead measured from the values attained from the experience of the project process. Regarding the expectations and the actual user experience, a common aspect for participation for both seekers and solvers, is the potential of recruitment. Otherwise, the seekers also expect the opportunity for low risk business investment, where they do not need to put in resources or commitment, but still maintain potential for innovation. For the solvers the expectations is also about attaining experience from real projects, where they at the same time gain course credits from the mandatory project events provided by the university. In general the expectations often match the actual experience. The issues on improvement is instead about e.g. the project process including too many mandatory events, lack of coordination between Demola East Sweden and Linköping University, and maintaining a balance of the important mutual interchange between the seekers and the solvers.