Consumer Buying Behaviour in a Green Supply Chain Management Context : A Study in the Dutch Electronics Industry

Abstract: Environmental awareness has increased rapidly around the globe inrecent years, which has lead to consumer demands for sustainable products. Inreaction to this, companies try to keep up with consumer demands and green theirsupply chain, in hope to acquire a competitive advantage. This research willtherefore determine to what extent these green supply chain practices influence thebuying decision of consumers.Environmental awareness has increased rapidly around the globe inrecent years, which has lead to consumer demands for sustainable products. Inreaction to this, companies try to keep up with consumer demands and green theirsupply chain, in hope to acquire a competitive advantage. This research willtherefore determine to what extent these green supply chain practices influence thebuying decision of consumers.