Impact of Metaverse on Marketing Communication : A case study of the fashion industry

University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

Author: Resty Nabukalu; Ambrosena Wanjohi; [2023]

Keywords: Metaverse; Marketing communications; fashion industry; Virtual Reality VR ; Augmented Reality AR ; Avatars; Non-fungible tokens NFTs ;

Abstract:

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