Consumer Behaviour

University essay from Sektionen för ekonomi och teknik (SET)

Author: Bárbara Martínez; Sara Pérez; [2008]

Keywords: Consumer Behaviour; Aquarius;

Abstract: The aim of this work is to understand the consumer behaviour. The research is going to be focus on the factors that influence the consumers behaviour. The purpose of this paper is to know the different aspects that the consumers have into account when they decide to use a certain product.

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