Precognitive Habituation : An attempt to replicate previous results

Abstract: This study was an attempt to replicate the positive results of a precognitive habituation (PH) experiment devised by Bem (2003). The procedure is based on the subliminal mere exposure (SME) design. In an SME procedure subjects are exposed to image-pairs in a preference task, after being exposed to one of those images (the target) subliminally. The target is preferred significantly more often due to the mere exposure effect. In the PH procedure the preference task precedes the exposure and images are of negative and erotic valence. It was hypothesized that due to exposure (in the future), subject preference will increase for negative and decrease for the erotic target images, especially for subjects classified erotically or negatively reactive (Bem, 2003). Also, that an overall (negative and erotic) effect would be shown. The results were not significantly above chance expectation for any of the hypotheses (50.0%; 47.2%, p = .149; 50.8%, p = .279).