Essays about: ",corporate communication problem"
Showing result 1 - 5 of 57 essays containing the words ,corporate communication problem.
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1. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. READ MORE
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2. The attitude behind TMTs sustainability strategies in the real estate industry : A quantitative study of the characteristics behind TMTs attitude towards the perceived gain of positive publicity by stakeholders if implementing a sustainability strategy.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background & problem: In a fast-moving environment where organizations are forced to meet changing stakeholder needs, the importance of understanding top management teams (TMT) becomes more prominent given their influential position. Further on, with a growing population, the demand in the real estate industry is deemed to have a continuous growth. READ MORE
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3. Trust in Brand Activism: A look at self-love campaigns of beauty brands
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In recent years, brand activism has been mentioned as a new evolution in corporate sociopolitical involvement. From the customers’ perspective, they expect brands to be more vocal and take a stance to tackle challenges. They do not want neutral brands anymore. READ MORE
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4. Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. READ MORE
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5. Hello, can you hear me? : A qualitative study on the internal communication used by organizations to communicate their sustainability engagement
University essay from Jönköping UniversityAbstract : Background: Since the 2030 Agenda for Sustainable Development establishment in 2015, the UN member nations have pressured organizations to improve their sustainability engagements in order to enable the nations to meet their agreed sustainable development goals. To ensure organizational transparency regarding an organization’s sustainability engagements, a regulation regarding non-financial reporting entered into force in 2016. READ MORE