Essays about: "Ásgrímur Sigurðsson"

Found 1 essay containing the words Ásgrímur Sigurðsson.

  1. 1. Football Clubs Uses Of Social Media: A Case Study Of Newcastle United FC From A Fan Perspective.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ásgrímur Sigurðsson; [2019]
    Keywords : social media; organizational communication; fans; interaction; football clubs; Newcastle United; Social Sciences;

    Abstract : Although the communication aspects of sport and football organizations are receiving in-creased scholarly attention, research from the perspective of fans of such organizations has mostly been neglected. This study problematizes the gap that exists be-tween the current social media communication of football organizations, that tend to be guided by commercial interests, and the expectation of fans that call for increased engage-ment and interaction. READ MORE