Essays about: "Åsa Elfström"

Found 1 essay containing the words Åsa Elfström.

1. 1. If You Want to Catch with the Train, You'll Have to Pay : A study of Swedish elite hockey organizations that are facing commercialization

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Anna Nilsson; Åsa Elfström; [2006]
   Keywords : Commercialization; Non-profit; Organization; Structure; Areas of Responsibility; Decision Making; Information and Communication; Motivation; Hockey;

   Abstract : Research Questions: Following questions will be looked at from a management perspective in the researched elite hockey clubs: (1) How has the commercialization affected the areas of responsibility? In regards to areas of responsibility: (a) How has the commercialization affected the decision making? (b) How has the commercialization affected the information and communication? (c) How has the commercialization affected the motivation? In addition, we need to find out the overall structure of the clubs and the managers’ view on commercialization in non-profit organizations. Therefore we need to add two more research questions: (2) In what respect is the organizational structure experienced in a different way today? and (3) How has the commercialization changed Swedish hockey clubs? Purpose: The purpose of this thesis is to create an understanding about how managers in Swedish elite hockey clubs experience the assumed adjustments in organizational structure and areas of responsibility when turning into more commercial organizations. READ MORE