Essays about: "Åsa Jugård"

Found 1 essay containing the words Åsa Jugård.

  1. 1. The Meaning of Authenticity in the Experience Industry: An exploratory study of Swedish concept restaurants

    University essay from Göteborgs universitet/Graduate School

    Author : Åsa Jugård; Pontus Modig; [2009-08-21T10:00:27Z]
    Keywords : experience industry; authenticity; concept restaurants; hospitality marketing.;

    Abstract : The experience industry is booming and for restaurants to be a part of this industry they must offer more than food and common services. To be competitive in the experience industry companies are told to render authenticity. However, the meaning of authenticity remains rather unexplored in academic literature. READ MORE