Essays about: "Åsa Magnusson"

Found 4 essays containing the words Åsa Magnusson.

1. 1. Users motivational drives to engage with athletes on social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jean-Paul Mathieu; Victor Videgren; Alexander Jost Auf Der Stroth; [2018]
   Keywords : Athlete branding; Social media; Uses and Gratification theory; Motivation; Engagement; Marketing; Grounded theory;

   Abstract : Title: Users motivational drives to engage with athletes on social media Authors: Victor Videgren, Alexander Jost Auf Der Stroth, Jean-Paul Mathieu Supervisor: Viktor Magnusson Examiner: Åsa Devine Background: With social media becoming a more and more prominent tool of communication within sports marketing, athletes stand to gain much by implementing it in their branding and marketing efforts. However, existing literature on the matter inclined that further research in which the perspective of the user was taken, thus advancing the understanding of user engagement motivation toward these athletes on social media networks. READ MORE

3. 2. Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Pontus Nylander; Joel Wallgren; [2017]
   Keywords : Logo; colors; consumer attitudes; ABC-model; congruence;

   Abstract : Course/Level: 2FE21E, Undergraduate Bachelor Thesis Authors: Pontus Nylander and Joel Wallgren Date: 2017-05-24 Tutor: Viktor Magnusson Examiner: Åsa Devine Title: Logo colors in relation to a product - Does it have an impact on consumer attitudes? A quantitative study. Keywords: Logo, colors, consumer attitudes, ABC-model, congruence. READ MORE

4. 3. Work values of Generation Z : A quantitative study explaining different groups of Generation Z’s work values.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Evelin Gimbergsson; Sandra Lundberg; [2016]
   Keywords : Work values; Generation Z; Employer Branding;

   Abstract : Course/ Level: 2FE21E, Bachelor thesis Authors: Evelin Gimbergsson & Sandra Lundberg Tutor: Viktor Magnusson Examiner: Åsa Devine Title: Work values of Generation Z: A quantitative study explaining different groups of Generation Z’s work values. Purpose: The purpose of this research is to explain how the work values differ within different groups of Generation Z. READ MORE

5. 4. Girls' and boys' pathways to norm-breaking behavior: A critical review of an old issue

   University essay from Örebro universitet/Institutionen för beteende-, social- och rättsvetenskap

   Author : Åsa Magnusson; Lina Nyqvist; [2006]
   Keywords : ;

   Abstract : ÖREBRO UNIVERSITET Institutionen för beteende-, social och rättsvetenskap Socionomprogrammet, C-uppsats, socialt arbete 41-60 p Höstterminen 2005 Åsa Magnusson & Lina Nyqvist Flickors och pojkars vägar in i normbrytande beteende: En kritisk litteraturstudie av ett omdiskuterat fenomen Sammanfattning Ungdomar har i alla tider engagerat sig i normbrytande beteende och de har visat sig vara den mest kriminellt aktiva gruppen i samhället. Studiens syfte är att undersöka flickors och pojkars vägar in i ett normbrytande beteende med fokus på relationer, samt att utröna hur diskussionen om könsspecifik behandling gestaltas i forskning. READ MORE