Essays about: "Åsa Molin"

Found 1 essay containing the words Åsa Molin.

  1. 1. How to cool in the big pool : A qualitative study on how firms can implement collaborative consumption and promote sustainability to gain international competitive advantage

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Mimmi Ericsson; Åsa Molin; [2015]
    Keywords : International business; international competitive advantage; competitive advantage; sharing economy; collaborative consumption; collaborative economy; sustainability; sustainability brand; value chain; demand chain;

    Abstract : Research Questions: How can firms implement the phenomena of collaborative consumption in their value chain and promote sustainability as a core value to gain international competitive advantage? Purpose: The purpose of this thesis is to identify how a firm can successfully implement the concept of collaborative consumption into their value chain and how to promote sustainability to gain international competitive advantage. To gain deeper understanding of collaborative consumption, sustainability branding, value chain and international competitive advantage, the different terms will be examined. READ MORE