Essays about: "Åsa Stenberg"

Found 1 essay containing the words Åsa Stenberg.

  1. 1. Stay tuned! : TV-commercial avoidance in a multitasking environment

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Seyamak Arkannia; Gabriella Lundgren; Åsa Stenberg; [2009]
    Keywords : Ethnography; media consumption; distractions; multitasking; TV commercials; Etnografi; mediekonsumtion; distraktioner; multitasking; TV reklam;

    Abstract : Purpose:The purpose of the thesis is to, through an ethnographic case study, understand 20-25 year olds‘ multitasking habits when watching TV and to create a framework of the distractions identified for media consumption.Background:The changes in technology and the new possibilities of consuming media creates a need to understand how people in the ages of 20-25 consume media. READ MORE