Essays about: "Ömer Bozan"
Found 1 essay containing the words Ömer Bozan.
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1. How does celebrity endorsement affect consumers' perception on brand image and purchase intention?
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Having a celebrity endorse a product has in previous research been shown to increase both sales and brand awareness for companies. Celebrity endorsement can also be used by companies as a marketing communication strategy to build brand image. As a result of this, companies pay millions of dollars to have a celebrity endorse their products. READ MORE
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