Essays about: "Ömer Bozan"

Found 1 essay containing the words Ömer Bozan.

  1. 1. How does celebrity endorsement affect consumers' perception on brand image and purchase intention?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Martin Johansson; Ömer Bozan; [2017]
    Keywords : ;

    Abstract : Having a celebrity endorse a product has in previous research been shown to increase both sales and brand awareness for companies. Celebrity endorsement can also be used by companies as a marketing communication strategy to build brand image. As a result of this, companies pay millions of dollars to have a celebrity endorse their products. READ MORE