Essays about: "Özgür Altunkaya"

Found 1 essay containing the words Özgür Altunkaya.

  1. 1. The effect of the dimension of culture masculinity/ femininity in communication in multinational projects

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sebastian Escobar; Özgür Altunkaya; [2022]
    Keywords : MAS; Masculinity Femininity; Culture; Multicultural; Teams; Communication; Cultural Dimension.;

    Abstract : As companies expand their operation worldwide, multinational communication in multi-cultural teams has become an important research topic, therefore, the purpose of this study promises to offer an understanding of how different degrees of the single dimension of culture MAS (Masculinity/Femininity) affects communication in a multinational and multicultural environment, using as a starting point and reference for this study an undis-closed Swedish multinational company with operations in over 70 countries.The cultural dimension of MAS used in the study was proposed by Geert Hofstede (1980) as part of his research on culture, and it is a key element that set the bases of this work. READ MORE