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Found 2 essays matching the above criteria.

1. 1. Service Quality in the Eyes of Sporadic Spectators : A Quantitative Study for HV71 with a Modified Sportscape Framework

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Zimon Karlsson; Gustav Carlsson; [2020]
   Keywords : service quality; sporadic spectator; spectator sport; total service quality; HV71; hockey; services; service dimensions; quantitative study; fans; service kvalité; åskådare; åskådarsport; HV71; hockey; tjänster; kvantitativ studie; fans;

   Abstract : Introduction: Sports consumption is a unique human experience in which consumers invest both money and emotions where the game becomes the main focus of the event and constitutes what is known to be a sporting event. Sports organizations are required to track how their service quality is perceived during these events in order to understand the values of their spectators and to evaluate levels of satisfaction. READ MORE

3. 2. What's the hype about esports? : A qualitative study about esports consumer motivation

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Zining Chang; [2019]
   Keywords : esports; spectator; uses and gratification; consumer motivation; qualitative study; interview; esport; åskådare; Uses and Gratifications; konsumentmotivation; kvalitativ studie; intervju;

   Abstract : Esports som åskådarsport har fått en betydande publik under det senaste decenniet, det lockarnästan en halv miljard människor över hela världen och har även fått stöttning från storakända företag. Anledningen till varför människor tittar på esport är dock fortfarande inte välundersökt. READ MORE