Essays about: "övertalning"
Showing result 1 - 5 of 8 essays containing the word övertalning.
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1. The startup journey from idea to first Proof of concept - customer : A multiple case study
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Startups within the tech field are incraesingly using proof of concept (POC) customers as a partner when developing new products and services as this enables them to sell the product before building it, ensuring that the product they are developing is aligned with the market needs before making it avaliable to a wider market. Becasue of the positive results that designing and developing new products together with users and customers have shown, the acqusition of POC customers has become a crucial step in the product development process for many startups. READ MORE
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2. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.
University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE
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3. Does Persuasive Technology Make Smartphones More Addictive? : An Empirical Study of Chinese University Students
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : With the development of computer hardware, computers with persuasion have become more powerful and influential than ever. The latest trends show that Persuasive Technology integrates with cutting-edge technologies, such as Natural Language Processing, Big Data, and Machine Learning algorithms. READ MORE
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4. Persuasive Design in Digital Pediatric Asthma Self- Management : Physician Perspectives
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This work explores the acceptability of various persuasive design principles for pediatric users of a digital, asthma self-management solution. While persuasive design methods have been shown to motivate adherence to digital self-management, effective persuasion is highly context-dependent. READ MORE
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5. Persuasive Technology for Appealing to the Motivation of Chinese for Garbage Classification
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The amount of garbage is rapidly increasing in China nowadays, which has led to severe environmental problems. Garbage recycling is imperative in dealing with the problem and garbage classification plays an essential role in the recycling process. However, most Chinese have weak awareness of garbage classification. READ MORE
