Essays about: "‘muted sustainable’ fashion brands"
Found 1 essay containing the words ‘muted sustainable’ fashion brands.
1. Understanding how awareness of a fashion company’s social sustainability practices influences consumers’ perception of brand image, as compared to one’s interest in fashion.University essay from Göteborgs universitet/Graduate School
Abstract : Sustainability in relation to fashion has been a hot topic for many years, and especially the social consequences of apparel produced under sweatshop conditions has caused major scandals, and has become an enormous concern for consumers. Many fashion companies have taken measures to reduce their negative impact, but have been reluctant to communicate these efforts to their consumers, and are therefore described as ‘muted sustainable’ fashion brands. READ MORE