Essays about: "“CULTURE ADVERTISING"
Showing result 11 - 15 of 65 essays containing the words “CULTURE ADVERTISING.
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11. Democratic participation on digital conditions : communication challenges and opportunities for collective action organizations
University essay from Umeå universitet/Institutionen för kultur- och medievetenskaperAbstract : This thesis examines how communication technology is used for creating a democratic and committed participation within collective action organizations (CAOs). This is achieved by illuminating how organizations' structure and culture relate to their communication. READ MORE
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12. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. READ MORE
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13. Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: As an effect of the growth of Instagram during the past few years, more brands have started to use this platform to communicate with their consumers, and a generation that has been shown to be particularly interesting for fast fashion brands, is Generation Y. During the past few years, a term called body-positivity has increased in popularity among social media platforms like Instagram, which purpose is to encourage exposure to different body types. READ MORE
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14. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. READ MORE
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15. Working from home: adaption, challenges, and recommended practice on a crises : a qualitative study in Bangladesh
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Bangladesh is the world's seven most populous country and its population with the average of 1000 people per square kilometer throughout the country. More than anything the country is facing unprecedented challenges due to Covid-19 pandemic. READ MORE