Essays about: "“CULTURE ADVERTISING"

Showing result 16 - 20 of 65 essays containing the words “CULTURE ADVERTISING.

  1. 16. Taste for exclusivity. – A visual image analysis on the representation of social class and taste.

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : KATHARINA EVELINE STUMP; [2020]
    Keywords : Visual Communication; Socioeconomic status; Culture; Taste; Image Analysis; Luxury Fashion Branding; Wim Wenders; Jil Sander;

    Abstract : The purpose of this study is to create a deeper understanding on how brands today arepart of culture, creating meaning and effects, persuading customers through hidden messages and cultural communication codes. The starting point for my studies has been a European approach, with a German brand as empirical material. READ MORE

  3. 17. VISUAL STRATEGY: the accessibility of organizational core values by an advertisement’s visual and textual dimensions - a semiotic analysis of the European ‘denim & jeans’ market.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Denise Fioravanti; [2020]
    Keywords : Barthes; Eco; advertising; accessibility; core values; organisational identity; visual strategy; strategic communication; Social Sciences;

    Abstract : Organizations are currently facing an image-centered culture, where people are overwhelmed by pictures. Due to the high level of intensity and constant exposition to such material more and more people are normalizing the images that they are exposed to. READ MORE

  4. 18. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anjali Acharya; Lycke Ristimäki; [2019]
    Keywords : femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

    Abstract : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. READ MORE

  5. 19. This Land: A media analysis of Latinx representation in ‘woke’ advertising

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Solange Rubio Berdejo; [2019]
    Keywords : Latinx portrayals; semiotic analysis; woke advertising; postcolonial critique; alcohol advertising; United States culture wars;

    Abstract : It seems as of late the most acclaimed advertising campaigns have found a formula to commodify the politically correct through what has come to be described as “woke advertising”. This winning strategy has won public appeal for connecting with an ever-evolving audience that is young, diverse and liberal. READ MORE

  6. 20. Brands as Politicians - How Consumers Morally Judge Advocacy Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lena Maria Halberstadt; Carolin Schumacher; [2019]
    Keywords : Advocacy Advertising; Political Debates; Morality; Moral Identity; Moral Judgments; Moral Authenticity; Nike; Gillette; Pepsi; Business and Economics;

    Abstract : Purpose: The purpose of this research was to understand how consumers morally judge advocacy advertising in contemporary consumer culture. The phenomenon was explored with the help of three case studies, namely Nike, Gillette, and Pepsi, all being brands who have taken a political stance in their advertisement campaigns. READ MORE