Essays about: "“Marketing strategy within finance”"

Found 4 essays containing the words “Marketing strategy within finance”.

  1. 1. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

    University essay from Umeå universitet/Företagsekonomi

    Author : Sejin Hahn; Sarafat Hossain; [2021]
    Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

    Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

  3. 2. The Impact of Sustainable Bonds

    University essay from KTH/Industriell Management

    Author : MICHAELA KAREFLOD; JENNIFER LJUNGQUIST; [2018]
    Keywords : Sustainable bonds”; “Sustainable finance”; “Sustainability effects”; “Measuring sustainability”; “Reporting of sustainable bonds”; “Impact of sustainable bonds”; “Sustainability measurements: techniques”; “Quantifying impact”; “Spreading Sustainability”; “Marketing strategy within finance”; ”Hållbara obligationer”; ”Hållbar finans”; ”Hållbarhetseffekter”; ”Mäta hållbarhet”; ”Rapportering av hållbara obligationer”; ”Effekt av hållbara obligationer”; ”Hållbarhetsmått: tekniker”; ”Kvantifiera hållbarhet”; ”Sprida hållbarhet”; ”Marknadsstrategi inom finans”;

    Abstract : Environmental changes and social instability are two great challenges of today’s society. The development of the sustainable bond market is a response to these. The demand is strong but there is no clear definition of the instruments and there is no standardised way of measuring the effect of them. READ MORE

  4. 3. Sustainable practices & marketing strategies for developing countries : A multiple case study of international firms operating on the Malaysian market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Heidi von Jahf; Paulina Huhtilainen; [2015]
    Keywords : International Marketing Strategy; Sustainable Development; Millennium Development Goals; Sustainability Marketing Strategy; developing countries; Malaysia;

    Abstract : As the traditional role of corporate entities have been challenged by an increased number of demands from society, companies are no longer just legal factors intended to generate profits by supplying products or services. Instead, they are expected to play the role of responsible co-citizens of the community, taking social and environmental responsibility for the consequences of their actions. READ MORE

  5. 4. Moving the World to Islamic Banking. A STUDY OF ISLAMIC BANKING AS A FINANCIAL SYSTEM AND AN ANALYSIS OF HOW IT COULD BE TRANSFERRED TO THE SWEDISH MARKET

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Linnéa Hallberg; Yasmine Åkermark Nettelbladt; [2011-08-30]
    Keywords : Islamic banking; conventional banking; finance; Malaysia; Sweden; marketing; international business;

    Abstract : This thesis provides an explanation of Islamic banking and its concept by the use of a case study of Malaysia, a pioneer within Islamic finance. Furthermore it investigates the implementation of the Islamic banking system in a Western country, where Sweden has been chosen as an example. READ MORE