Essays about: "“Social media marketing communications and consumer behavior”."

Found 1 essay containing the words “Social media marketing communications and consumer behavior”..

  1. 1. Social Media Marketing : A case study of Saab Automobile AB

    University essay from Institutionen för ekonomi och informatik

    Author : Malin Fridolf; Alem Arnautovic; [2011]
    Keywords : Social media; marketing communication; Saab; marketing integration; marketing;

    Abstract : Background and problem discussion: Today companies literally fight for consumers' attention. Competition has forced both marketers and companies to seek new unconventional ways to communicate with the market. This has lead to the development of the phenomenon known as social media. READ MORE