Essays about: "”educational marketing in ikea in china"

Found 2 essays containing the words ”educational marketing in ikea in china.

1. 1. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA

   University essay from Lunds universitet/LUCSUS

   Author : Xiao Yang; [2016]
   Keywords : CSR; sustainability science; sustainability awareness; sustainability value; consumer; Social Sciences;

   Abstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE

3. 2. Educating Chinese Consumers : A case study of IKEA & Absolut Vodka

   University essay from Företagsekonomiska institutionen

   Author : Kristin Spjuth; Catherine Holmström; [2005]
   Keywords : ;

   Abstract : ABSTRACT China has gone through rapid change the last decade, which has opened up possibilities for many western companies. The consumer market is booming and consumers are getting more open to western brands and values, especially in the metropolitan regions. Due to the rapid change in today’s China, it is difficult to be enough updated. READ MORE