Essays about: "-reshaping retail with mobile technology"

Showing result 1 - 5 of 28 essays containing the words -reshaping retail with mobile technology.

  1. 1. Technology Acceptance in the Age of Mobile Applications

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matilda Svensson; Siri Nygren; Emily Sundqvist; [2023]
    Keywords : Digitalisation; Mobile Apps; Technology Acceptance Model TAM ; Retail App Adoption; IKEA.; Business and Economics;

    Abstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE

  3. 2. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vasileios Dimopoulos; Velitchko Velichkov; [2021]
    Keywords : Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

    Abstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE

  4. 3. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
    Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

    Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

  5. 4. Geotracking as an indicator of prime location

    University essay from KTH/Fastigheter och byggande

    Author : Klara Martinsson; Lisa Olsson; [2020]
    Keywords : Footfall; Geodata; Hedonic model; Retail; Rent; Stockholm; CBD; Footfall; Geotracking; Hedonisk modell; Butiker; Hyra; Detaljhandel; Stockholm;

    Abstract : In Sweden, there is practically free rental setting in the retail market. While there is an indirect tenancy regulation that protects the tenant, it does not prevent the establishment of market rents.Rent levels are generally highest in the central business district (CBD), following a rental pattern that confirms the monocentric urban model. READ MORE

  6. 5. Human Centered Approach for Reducing Household Food Waste by Tracking Fridge Inventory and the Use of Mobile Application

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Marcel Laska; Marko Radenkovic; [2020]
    Keywords : Smartphone; Application; Food waste; Household food waste; Mobile Application; best-before-date;

    Abstract : Increasing amounts of food waste is becoming a problem in developed countries. This research project is about how to reduce food waste by tracking fridge inventory and the best-before date of fridge stored food by a smartphone application. Food waste occurs in several different ways. READ MORE