Essays about: "2-by-2"

Showing result 1 - 5 of 7 essays containing the word 2-by-2.

  1. 1. The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rafae Ahmad; Lisalot Marina Ineke Krans; Kristina Kielaityte; [2021]
    Keywords : Cancel culture; crisis management; brand reputation; communication strategies; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate the concepts of brand integrity, brand reputation, brand crisis management and communication strategies used by brands to combat the cancel culture setting. This exploratory study may also aid marketing practitioners in developing appropriate crisis management strategies in response to such a crisis. READ MORE

  3. 2. Restaurant industry's response to Covid-19

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nikoleta Mircheva; Barbara Plompen; Milan Wynants; [2020]
    Keywords : Strategic Brand Management; Restaurant Industry; Brand Trust; Brand Reputation; Customer Relationship; CSR; Covid-19 Pandemic; International Dimensions; Business and Economics;

    Abstract : Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’ severity of lockdown. READ MORE

  4. 3. Investigating UV nightglow within the framework of the JEM-EUSO Experiments

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Frej-Eric Emmoth; [2020]
    Keywords : JEM-EUSO; Airglow; Atmospheric Gravity Waves; EUSO-TA; Mini-EUSO;

    Abstract : The main mission of the JEM-EUSO (Extreme Universe Space Observatory) Collaborationis to observe Cosmic Rays. These high energy particles come from a variety of sources and bombard the Earth all the time. READ MORE

  5. 4. Software Defined Radio based MIMO channel sounding

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Jens Elofsson; Peter Seimar; [2016]
    Keywords : channel sounding; MIMO; Zadoff Chu; M-sequences; USRP; FPGA; Technology and Engineering;

    Abstract : With todays increased use of smartphones and other wireless devices, the demands on the wireless networks have increased dramatically. This has prompted the re- search and development of new types of wireless systems using multiple antennas at both the transmitter and the receiver, known as MIMO. READ MORE

  6. 5. Conceptual Study of a USV for theSwedish Navy

    University essay from KTH/Marina system

    Author : Karl Blomberg; Jonas Gross; [2014]
    Keywords : ;

    Abstract : This thesis is an initial conceptual study of an unmanned surface vehicle (USV) for the Swedish Navy. The purpose is to highlight challenges and possibilities connected to unmanning a vessel and to suggest one specific concept. READ MORE