Essays about: "2014 crm"

Showing result 1 - 5 of 14 essays containing the words 2014 crm.

  1. 1. “We’re Stronger Together”: A Co-Creational Approach to Cause- Related Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sophia Nass; [2015]
    Keywords : Co-creation; CSR; CRM; Breast Cancer Awareness; Estee Lauder; Social Sciences;

    Abstract : Avoiding consumer skepticism of corporate social responsibility programs has become an important factor in CSR communication. Literature points towards a need for a more consumer-focused, symmetrical approach to CSR communication, especially in the case of cause-related marketing. READ MORE

  3. 2. Technology and the Implementation of CRM in Norwegian Football

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Mårtensson; Marius Nilsen; [2014-12-05]
    Keywords : CRM; Technology; Implementation; Structurational Model;

    Abstract : Purpose: This article aims to identify how understanding technology’s role in CRM implementations can benefit sales and marketing. Methodology: The research was designed to investigate the CRM-implementation taking place in the Norwegian top football division. READ MORE

  4. 3. Implementing a system of Customer Relationship Management : Recurring issues and necessary perspectives of the implementation phase

    University essay from Institutionen för informatik

    Author : Carl Tinnsten; [2014]
    Keywords : CRM; Recurring issues; implementation; customer relationship management;

    Abstract : In the mid 90’s, systems of customer relationship management (CRM) spread like wildfire across the globe and there have been a continuous discussion of what features that should be included and how much technology that should be involved. This discussion has led to different perspectives of how to utilize the systems full potential in the most efficient way and ultimately, a vast variety of different systems of CRM have been created. READ MORE

  5. 4. SaaS based CRM systems contribution on SME’s growth

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Niklas Holmander; Carl Foglin; [2014]
    Keywords : ;

    Abstract : .... READ MORE

  6. 5. The effects on language and curriculum of flight safety training used in helicopter emergency medical service after implementing a safety management system

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Ralf Molander; [2014]
    Keywords : FLMU05; Technology and Engineering;

    Abstract : The trend in contemporary aviation is to enhance safety by implementing a Safety Management System (SMS). This trend has also become a part of the medical rotary industry. READ MORE