Essays about: "2D advertising"

Found 5 essays containing the words 2D advertising.

  1. 1. Enhancing mobile advertising through 3D and AR

    University essay from Uppsala universitet/Industriell teknik

    Author : Erik Linnarson; [2023]
    Keywords : 3D; AR; Advertising;

    Abstract : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. READ MORE

  3. 2. A study on 2D advertisementsin mobile versus VR experiences

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Simon Beverskog; Fredrik Larsson; [2020]
    Keywords : Virtual reality gaming; Mobile gaming; Virtual reality game advertising; Mobile game advertising; Virtual reality versus mobile advertising; advertising effectiveness virtual reality; advertising effectiveness mobile games; advertising user experience virtual reality and mobile; advertising user attitudes virtual reality and mobile; interview study; survey study; virtual reality game development; mobile game development;

    Abstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE

  4. 3. Geographical Visualization Within Augmented Reality : Using visualization of geographical data through augmented reality to locate nearby city services

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Mattias Larsson; [2018]
    Keywords : Augmented Reality; Geographic Information Systems; Global Positioning System; User Experience; Mobile Augmented Reality;

    Abstract : Augmented Reality is today one of the most popular upcoming technologies most commonly known for its use within games and advertising. The technology is also used in other less known fields such as task support, navigation and sightseeing but still has additional usages to be discovered. READ MORE

  5. 4. Virtual Reality for the Case of Charity - Effects of using Virtual Reality as a marketing tool for charitable causes

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alexandra Herron; Julie Rosenthal Brydolf; [2017]
    Keywords : Presence; Social Marketing; Virtual Reality; Empathy; Signalling theory;

    Abstract : Praised for its ability to elicit a sense of being in another world for a brief moment, Virtual Reality technology (VR) has attracted innovative minds across a great variety of industries. Seeing the world through someone else's eyes has suddenly become possible, leading to new possibilities for marketers. READ MORE

  6. 5. A 2D video player for Virtual Reality and Mixed Reality

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Mori Filip; [2017]
    Keywords : Video player; Unity 3D; Virtual Reality; Mixed Reality; Computer Vision;

    Abstract : While 3D degree video in recent times have been object of research, 2D flat frame videos in virtual environments (VE) seemingly have not received the same amount of attention. Specifically, 2D video playback in Virtual Reality (VR) and Mixed Reality (MR) appears to lack exploration in both features and qualities of resolution, audio and interaction, which finally are contributors of presence. READ MORE