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Found 5 essays matching the above criteria.

  1. 1. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

    University essay from Umeå universitet/Företagsekonomi

    Author : Linn Gaddefors; Frida Tollqvist; [2021]
    Keywords : Social media; Uses Gratifications; Customer journey; Purchase intention;

    Abstract : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. READ MORE

  3. 2. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Maiful Begum; Dang Hong Thai; [2020]
    Keywords : SME; IT sector; Growth; Growth Stages; Resources;

    Abstract : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. READ MORE

  4. 3. The solutions for Swedish companies to build employer branding on WeChat : Case study of 4 Swedish companies

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Yunlong Sun; [2018]
    Keywords : employer branding; Swedish companies; China; Chinese market; social media; WeChat;

    Abstract : Employer branding has come a long way from its early stages as a marketing branch. The concept of employer branding was established and developed among western companies in the last few decades, while it has become more and more popular in China in recent years. READ MORE

  5. 4. Recent gentrification tendencies in China : A case study of potentials and threats in Changzhou

    University essay from Blekinge Tekniska Högskola/Institutionen för fysisk planering

    Author : XIAOYU NIU; [2014]
    Keywords : Gentrification; urban renewal; neo-liberalization; residential differentiation; historical blocks; Changzhou;

    Abstract : In nearly 30 years of urban development in the emerging economies, as China, gentrification has evidently been the dynamic urbanization changes of urban social space which is driven by government and marketing. With the impacts of current neo-liberalization, the case study of Changzhou indicates how the government and marketization functions in planning. READ MORE

  6. 5. Impact of Customer Relationship Management on Product Innovation Process

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yelin Li; Thu Sang Nguyen Thi; [2012]
    Keywords : customer relationship management CRM ; product innovation;

    Abstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE