Essays about: "4P s"

Showing result 1 - 5 of 11 essays containing the words 4P s.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. Financial Perspective on Sustainability: Palm oil company in Indonesia

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Ade Sitinjak; [2020]
    Keywords : Business Model; Deforestation; Lending; State-Owned Bank; Sustainable Development;

    Abstract : This research is conducted to identify the integration of sustainability principles into the business model of Indonesia’s banks’ lending to the palm oil sector and the implementation by the banks’ employees to support the Indonesian government to achieve the sustainability of its palm oil sector. Three of Indonesia’s state-owned banks which are among the world’s largest creditors to the palm oil sector were evaluated using documentary research and semi-structured interviews. READ MORE

  4. 3. The 4P theory's role in a company's social media

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nelli Nordlund; Shayan Karimi; [2019]
    Keywords : the 4P theory; social media platforms; marketing strategy; digitalization;

    Abstract : This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. READ MORE

  5. 4. Lean i ett medelstort livsmedelsföretag för produktionseffektivisering : hur kan Lean implementeras i ett medelstort livsmedelsföretag med syftet att skapa långsiktiga effektivitetsvinster?

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Linus Christensson; [2017]
    Keywords : lean lantbruk; ledarskap; produktionseffektivisering; lean production; effektivitetsvinster;

    Abstract : Lean Produktion är resultatet av den arbetsfilosofi som familjen Toyoda under 1800-talet tillämpade inom sina vävstolsfabriker och som sedan vidareutvecklades inom industrin och tjänstesektorn. Under 1940-talet grundades bilmärket Toyota, filosofin togs med in i bilindustrin och blev senare hyllat av hela världen. READ MORE

  6. 5. A Study of Hot el Occupancy : Using Multiple Linear Regression  and Market Strategy Analysis

    University essay from KTH/Matematisk statistik

    Author : Michaela Kareflod; Jennifer Ljungquist; [2016]
    Keywords : ;

    Abstract : This paper is based on collaboration between a company called StayAt HotelApart AB and two KTH students. It examines which factors that are influencing the hotel’s occupancy and how this may be increased by enhancing the market strategy. The aim is to provide a foundation for strategy development to the company. READ MORE