Essays about: "4P"

Showing result 1 - 5 of 23 essays containing the word 4P.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. How Product Properties Drive Wine Sales in Norway

    University essay from KTH/Matematisk statistik

    Author : Elin Blomqvist; Johan Legernes; [2021]
    Keywords : Regression; Wine; Vinmonopolet; Marketing mix; 4P; Price triangle; Statistics; Applied mathematics; Regression; Vin; Vinmonopolet; Marknadsmixen; 4P; Pristriangel; Statistik; Tillämpad matematik;

    Abstract : This project investigates the Norwegian wine market and attempts to provide models of how the sales volume is influenced by different product attributes. The purpose was to examine if and how such relationship can be modelled using multiple linear regression. READ MORE

  4. 3. Financial Perspective on Sustainability: Palm oil company in Indonesia

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Ade Sitinjak; [2020]
    Keywords : Business Model; Deforestation; Lending; State-Owned Bank; Sustainable Development;

    Abstract : This research is conducted to identify the integration of sustainability principles into the business model of Indonesia’s banks’ lending to the palm oil sector and the implementation by the banks’ employees to support the Indonesian government to achieve the sustainability of its palm oil sector. Three of Indonesia’s state-owned banks which are among the world’s largest creditors to the palm oil sector were evaluated using documentary research and semi-structured interviews. READ MORE

  5. 4. The 4P theory's role in a company's social media

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nelli Nordlund; Shayan Karimi; [2019]
    Keywords : the 4P theory; social media platforms; marketing strategy; digitalization;

    Abstract : This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. READ MORE

  6. 5. Marknadsföring i etiska företag : en fallstudie av The Smiling Group AB

    University essay from SLU/Dept. of Economics

    Author : Linnea Göransdotter; Rasmus Sjögren; [2017]
    Keywords : Fairtrade; etiska företag; marknadsföring; marknadsföringsmix; marknadsmix; 4P-modellen; P-modellen;

    Abstract : Marknadsföring är viktigt för att kommunicera hur ett företag skapar och kan leverera värde. Ett vanligt sätt för företag att marknadsföra sig är genom 4P-modellen där fokus ligger på produkt, pris, plats och påverkan. Ett annat sätt för företag att kommunicera sitt värde är genom olika märkningar. READ MORE