Essays about: "4Ps"

Showing result 1 - 5 of 13 essays containing the word 4Ps.

1. 1. Exploitation of migrant workers in agriculture and public interventions to protect social rights : A case study of the Su.Pr.Eme. and P.I.U.Su.Pr.Eme. projects in Apulia region

   University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

   Author : Carlo Bettini; [2023]
   Keywords : Social interventions; public policy; evaluation; migration; Italy; Caporalato;

   Abstract : This thesis investigates the issue of vulnerable migrant employment and public policies in the Apulia region of southern Italy, with a focus on the EU-funded projects P.I.U. Su. READ MORE

3. 2. Female entrepreneurship on social media; An analysis ofGreek female artists using Instagram for entrepreneurialpurposes

   University essay from

   Author : Irene Kontogianni; Georgia Germanakou; [2021]
   Keywords : entrepreneurship; digital entrepreneurship; cultural entrepreneurship; mediatization; social media; creativity; innovation; cultural capital; marketing mix; entrepreneurial marketing; digitalization;

   Abstract : The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. READ MORE

4. 3. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Tobias Pettersson; Daniel Tadesse; [2019]
   Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

   Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

5. 4. Marknadsföring i etiska företag : en fallstudie av The Smiling Group AB

   University essay from SLU/Dept. of Economics

   Author : Linnea Göransdotter; Rasmus Sjögren; [2017]
   Keywords : Fairtrade; etiska företag; marknadsföring; marknadsföringsmix; marknadsmix; 4P-modellen; P-modellen;

   Abstract : Marknadsföring är viktigt för att kommunicera hur ett företag skapar och kan leverera värde. Ett vanligt sätt för företag att marknadsföra sig är genom 4P-modellen där fokus ligger på produkt, pris, plats och påverkan. Ett annat sätt för företag att kommunicera sitt värde är genom olika märkningar. READ MORE

6. 5. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Leva Lorenzo; [2017]
   Keywords : E-commerce; Japan; Amazon; Rakuten; International Marketing; Marketing Mix; Web Content Analysis; Social Sciences;

   Abstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE