Essays about: "4p case study"
Showing result 1 - 5 of 8 essays containing the words 4p case study.
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1. Cultural awareness for competitiveness in the global market IKEA’s Japan adventures as case study
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In internationalisation, entering new markets is a challenging and risky process. There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE
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2. The 4P theory's role in a company's social media
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. READ MORE
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3. Marknadsföring i etiska företag : en fallstudie av The Smiling Group AB
University essay from SLU/Dept. of EconomicsAbstract : Marknadsföring är viktigt för att kommunicera hur ett företag skapar och kan leverera värde. Ett vanligt sätt för företag att marknadsföra sig är genom 4P-modellen där fokus ligger på produkt, pris, plats och påverkan. Ett annat sätt för företag att kommunicera sitt värde är genom olika märkningar. READ MORE
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4. CREATIVE LEADERSHIP IN FASHION BUSINESS TODAY : A case study on MUUSE
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Purpose: From an anthropological angle, the purpose of this paper is to shed light into how young innovative fashion companies can exercise creative leadership and reflect the creativity of their external image in their internal environment, towards their path to prosperity and success.Design/methodology/approach: The research analyses the case of MUUSE, a paradigmatic fashion company based in Copenhagen, Denmark in order to examine its creativity inside-out (external image and internal environment/operations). READ MORE
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5. Managing aesthetics as open innovation practice : The case study of color and design choice for designed technical product
University essay from Avdelningen för Industriell utveckling, IT och SamhällsbyggnadAbstract : The purpose of this study is to explore and elaborate how firms are managing aesthetic with color and design choice as open innovation practice and explore its applicability in various sectors. Two research questions are addressed: How is aesthetics with color and design choices managed by firms using open innovation practices? Can aesthetics with color and design choices be managed as open innovation practices for all kinds of technical designed products? The study is based on a case study combined with survey method which constitutes a combination of quantitative and qualitative research for conducting productive research. READ MORE