Essays about: "4p of kfc"
Found 1 essay containing the words 4p of kfc.
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1. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. READ MORE
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