Essays about: "4p of kfc"

Found 1 essay containing the words 4p of kfc.

  1. 1. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Cui Yu; Ting Zhang; [2009]
    Keywords : culture; cross-culture; marketing strategy; fast food industry;

    Abstract : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies.The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. READ MORE