Essays about: "4ps marketing mix"
Showing result 1 - 5 of 9 essays containing the words 4ps marketing mix.
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1. Female entrepreneurship on social media; An analysis ofGreek female artists using Instagram for entrepreneurialpurposes
University essay fromAbstract : The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. READ MORE
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2. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE
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3. Marknadsföring i etiska företag : en fallstudie av The Smiling Group AB
University essay from SLU/Dept. of EconomicsAbstract : Marknadsföring är viktigt för att kommunicera hur ett företag skapar och kan leverera värde. Ett vanligt sätt för företag att marknadsföra sig är genom 4P-modellen där fokus ligger på produkt, pris, plats och påverkan. Ett annat sätt för företag att kommunicera sitt värde är genom olika märkningar. READ MORE
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4. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE
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5. Creating Heroes: The Impact of a Student Union Driven Social Marketing Campaign on University Students' Awareness, Recognition and Willingness to take a stand against Bullying.
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This research examines a student union-driven social marketing campaign intended to combat bullying by impacting bystander's knowledge and attitudes towards bullying at a Public University in Sweden. The campaign was designed and implemented by student volunteers over a period of five months. READ MORE