Essays about: "4ps of marketing"

Showing result 1 - 5 of 11 essays containing the words 4ps of marketing.

1. 1. Female entrepreneurship on social media; An analysis ofGreek female artists using Instagram for entrepreneurialpurposes

   University essay from

   Author : Irene Kontogianni; Georgia Germanakou; [2021]
   Keywords : entrepreneurship; digital entrepreneurship; cultural entrepreneurship; mediatization; social media; creativity; innovation; cultural capital; marketing mix; entrepreneurial marketing; digitalization;

   Abstract : The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. READ MORE

3. 2. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Tobias Pettersson; Daniel Tadesse; [2019]
   Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

   Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

4. 3. Marknadsföring i etiska företag : en fallstudie av The Smiling Group AB

   University essay from SLU/Dept. of Economics

   Author : Linnea Göransdotter; Rasmus Sjögren; [2017]
   Keywords : Fairtrade; etiska företag; marknadsföring; marknadsföringsmix; marknadsmix; 4P-modellen; P-modellen;

   Abstract : Marknadsföring är viktigt för att kommunicera hur ett företag skapar och kan leverera värde. Ett vanligt sätt för företag att marknadsföra sig är genom 4P-modellen där fokus ligger på produkt, pris, plats och påverkan. Ett annat sätt för företag att kommunicera sitt värde är genom olika märkningar. READ MORE

5. 4. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Leva Lorenzo; [2017]
   Keywords : E-commerce; Japan; Amazon; Rakuten; International Marketing; Marketing Mix; Web Content Analysis; Social Sciences;

   Abstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE

6. 5. Role of Social Marketing in Social Enterprises : The Case of Gavle

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Muhammad Farhan Wahid Qureshi; [2015]
   Keywords : Social Enterprises; Social Marketing; Gavle; Adventure Gavle; Rapatac; Sandaga; Relationship Marketing; Marketing 4ps.;

   Abstract : Aim: The aim of the study is to investigate how social enterprises can use social marketing for image building, and changing behaviors in the society.   Methodology: A qualitative method was used, based on 10 interviews from two social enterprises in Gavle. READ MORE