Essays about: "5 types of needs in marketing"
Found 2 essays containing the words 5 types of needs in marketing.
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1. Investment and Development Impact of Microfinance Institutions : A case study of Ghana
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : This study with its two-fold objectives undertakes a descriptive analysis of how Microfinance Institutions (MFIs) have evolved into its multi-tiered state in Ghana and how their development has impacted other stakeholders in Ghana’s economy especially Micro and Small-Scale Enterprises (MSEs). Additionally, this study undertakes an empirical and exploratory case study to investigate how MFIs in Ghana are influencing access to finance by MSEs. READ MORE
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2. What to Consider When Choosing Distribution Channels – a Case Study of a Software Company
University essay from Lunds universitet/ProduktionsekonomiAbstract : EasyArchive is a vendor of an email archiving software solution. EasyArchive’s sales are not growing with the same speed as the market, which is forecasted to grow with up to 1000% within the next 5 years. EasyArchive’s direct sales force can expand but the company is also evaluating alternative marketing channels. READ MORE