Essays about: "5Ps"

Found 1 essay containing the word 5Ps.

  1. 1. Integration of Green Marketing within the Automotive Industry - A case study of four car manufacturers on the Belgian market

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : François De Craecker; Loïc De Wulf; [2009]
    Keywords : Ecology; Green Marketing; transportation; automotive industry; car; environment; 5Ps; pollution; recycle; reuse; long-term; CO2; car manufacturers; Belgium;

    Abstract : The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. READ MORE