Essays about: "7 Ps of marketing"
Found 1 essay containing the words 7 Ps of marketing.
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1. Is it possible for Apoteket AB to retain its customers after de-regulation? : A Case Study
University essay from Handelshögskolan vid Umeå universitetAbstract : Purpose of the Study To study how Apoteket AB can retain its customers after the government decision to implement de-regulation in Swedish pharmaceutical market. Apoteket AB was the only state-owned pharmacy for more than 38 years but now they are in competition with other pharmacy operators including supermarkets and gas stations. READ MORE
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