Essays about: "7Ps in marketing"

Found 4 essays containing the words 7Ps in marketing.

  1. 1. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Michelle Larsson; Karin Jakobsson; [2019]
    Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

    Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

  2. 2. The state of the digital music market in France and its tendencies

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Maxence Caillet; Daniel Yamba-Guimbi; [2010]
    Keywords : marketing; digital music; music; France; service; marketing mix; 7Ps theory; marketing; musique digitale; musique; France; service; mix marketing; théorie 7P;

    Abstract : The digital music market is a dynamic market which keeps evolving all the time, as it is the case in France.The purpose is to explore what the state of the current digital music market in France is and its trends.Thus, we exhibit the tools implemented by companies to act in this market.. READ MORE

  3. 3. The battle of DTAC in Thailand’s mobile phone operator market

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Keywords : Marketing;

    Abstract : ABSTRACTDate: 2008-05-26Program: International MarketingCourse Master Thesis International Marketing (EF0705)Authors Parunya Vanasakul(830422)Ploychompoo Wankeao(850418)Supisra Arayaphong(831102)Teacher Tobias EltebrandtTitle The battle of DTAC in Thailand’s mobile phone operator marketStrategic question How can DTAC gain higher market share by focusing on customers inBangkok?Purpose The purpose of this research is to investigate, analyze currentcompetition between DTAC and other competitors with customerinsight in order to find out the possibility for DTAC to gain moremarket share in Thai telecommunication market by focusing oncustomers in Bangkok area.Theory andMethodResearchers apply ‘Business Strategy theory and Marketing mix forservice company or 7Ps’ to answer the strategic question by collectingprimary data from questionnaire and interview, while the secondarydata are collected from various reliable sources. READ MORE

  4. 4. Creating marketing strategies for wedding business unit of Amari Atrium Hotel

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Apiwat Suvagondha; Pattamaporn Soparat; [2008]
    Keywords : marketing strategies; wedding business; hotel;

    Abstract : AbstractDate: May 29, 2008Course: Master Thesis (EFO 705)Authors: Apiwat Suvagondha 790819Pattamaporn Soparat 840216Tutor: Tobias EltebrandtTitle: Creating marketing strategies for wedding business unit of Amari Atrium HotelProblem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel?Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel.Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. READ MORE