Essays about: "7Ps of Mcdonald"

Found 2 essays containing the words 7Ps of Mcdonald.

1. 1. Cultural adaptation pattern analysis of McDonald's and KFC in the Chinese market

   University essay from Företagsekonomiska institutionen

   Author : Qinjie Zhang; Longyu Zhou; [2012]
   Keywords : culture; cultural adaptation; fast food industry; 7Ps; Chinese market;

   Abstract : KFC and McDonald’s are two representatives of American fast food brands who are operating in China.Considering the cultural differences between American and Chinese culture, whether and how they adaptthemselves to the Chinese culture caught the authors’ attention. READ MORE

3. 2. Creating marketing strategies for wedding business unit of Amari Atrium Hotel

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Apiwat Suvagondha; Pattamaporn Soparat; [2008]
   Keywords : marketing strategies; wedding business; hotel;

   Abstract : Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel. Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. READ MORE