Essays about: "7Ps"

Showing result 1 - 5 of 6 essays containing the word 7Ps.

  1. 1. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Michelle Larsson; Karin Jakobsson; [2019]
    Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

    Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

  2. 2. Oscillators with Constant Frequency over PVT

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Guodong Guo; [2012]
    Keywords : ;

    Abstract : This thesis is offered by Texas Instruments, Germany, aimed at designing an on-chip oscillator with constant frequency over process, voltage and temperature variation.RC relaxation oscillator is chosen to be the solution due to its small area and proper frequency accuracy. READ MORE

  3. 3. Cultural adaptation pattern analysis of McDonald's and KFC in the Chinese market

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Qinjie Zhang; Longyu Zhou; [2012]
    Keywords : culture; cultural adaptation; fast food industry; 7Ps; Chinese market;

    Abstract : KFC and McDonald’s are two representatives of American fast food brands who are operating in China.Considering the cultural differences between American and Chinese culture, whether and how they adaptthemselves to the Chinese culture caught the authors’ attention. READ MORE

  4. 4. The state of the digital music market in France and its tendencies

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Maxence Caillet; Daniel Yamba-Guimbi; [2010]
    Keywords : marketing; digital music; music; France; service; marketing mix; 7Ps theory; marketing; musique digitale; musique; France; service; mix marketing; théorie 7P;

    Abstract : The digital music market is a dynamic market which keeps evolving all the time, as it is the case in France.The purpose is to explore what the state of the current digital music market in France is and its trends.Thus, we exhibit the tools implemented by companies to act in this market.. READ MORE

  5. 5. The battle of DTAC in Thailand’s mobile phone operator market

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Keywords : Marketing;

    Abstract : ABSTRACTDate: 2008-05-26Program: International MarketingCourse Master Thesis International Marketing (EF0705)Authors Parunya Vanasakul(830422)Ploychompoo Wankeao(850418)Supisra Arayaphong(831102)Teacher Tobias EltebrandtTitle The battle of DTAC in Thailand’s mobile phone operator marketStrategic question How can DTAC gain higher market share by focusing on customers inBangkok?Purpose The purpose of this research is to investigate, analyze currentcompetition between DTAC and other competitors with customerinsight in order to find out the possibility for DTAC to gain moremarket share in Thai telecommunication market by focusing oncustomers in Bangkok area.Theory andMethodResearchers apply ‘Business Strategy theory and Marketing mix forservice company or 7Ps’ to answer the strategic question by collectingprimary data from questionnaire and interview, while the secondarydata are collected from various reliable sources. READ MORE