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Showing result 1 - 5 of 6 essays matching the above criteria.

  1. 1. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Michelle Larsson; Karin Jakobsson; [2019]
    Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

    Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

  3. 2. Oscillators with Constant Frequency over PVT

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Guodong Guo; [2012]
    Keywords : ;

    Abstract : This thesis is offered by Texas Instruments, Germany, aimed at designing an on-chip oscillator with constant frequency over process, voltage and temperature variation. RC relaxation oscillator is chosen to be the solution due to its small area and proper frequency accuracy. READ MORE

  4. 3. Cultural adaptation pattern analysis of McDonald's and KFC in the Chinese market

    University essay from Företagsekonomiska institutionen

    Author : Qinjie Zhang; Longyu Zhou; [2012]
    Keywords : culture; cultural adaptation; fast food industry; 7Ps; Chinese market;

    Abstract : KFC and McDonald’s are two representatives of American fast food brands who are operating in China.Considering the cultural differences between American and Chinese culture, whether and how they adaptthemselves to the Chinese culture caught the authors’ attention. READ MORE

  5. 4. The state of the digital music market in France and its tendencies

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Maxence Caillet; Daniel Yamba-Guimbi; [2010]
    Keywords : marketing; digital music; music; France; service; marketing mix; 7Ps theory; marketing; musique digitale; musique; France; service; mix marketing; théorie 7P;

    Abstract : The digital music market is a dynamic market which keeps evolving all the time, as it is the case in France. The purpose is to explore what the state of the current digital music market in France is and its trends. Thus, we exhibit the tools implemented by companies to act in this market. . READ MORE

  6. 5. The battle of DTAC in Thailand’s mobile phone operator market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Keywords : Marketing;

    Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE