Essays about: "8ps"

Found 2 essays containing the word 8ps.

  1. 1. Value creation through entrepreneurial marketing : A qualitative case study for Swedish milk industry

    University essay from Högskolan Väst/Avd för företagsekonomi

    Author : Xie Mengting; Xudong Zhang; [2015]
    Keywords : Entrepreneurial marketing; Value creation; Value proposition; Marketing mix; STP segmentation; target; positioning ; Entrepreneurial business;

    Abstract : Purpose – The first purpose of the study was to formulate a holistic value proposition framework in connection with value creation concept with an entrepreneurial marketing approach. Meanwhile, the second purpose was to reveal the way of creating value through EM. READ MORE

  3. 2. Retention of the restaurants’ customers

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Sergii Shcheglov; Iuliia Shcheglova; [2010]
    Keywords : Retention; Restaurant; Marketing Mix Model; Defection; Loyalty;

    Abstract : Aim of this paper is to describe and analyze why customers come back to the restaurants, what influence their decisions. During the research we formulate 2 hypotheses. Hypotheses 1 – most reasons of the restaurants’ customers retention can be associated with restaurants’ service elements adapted from the 8Ps of Service Marketing Model. READ MORE