Essays about: "A B-testing"
Showing result 1 - 5 of 36 essays containing the words A B-testing.
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1. An Empirical Survey of Bandits in an Industrial Recommender System Setting
University essay from Göteborgs universitet/Institutionen för data- och informationsteknikAbstract : In this thesis, the effects of incorporating unstructured data—images in the wild—in contextual multi-armed bandits are investigated, when used within a recommender system setting, which focuses on picture-based content suggestion. The idea is to employ image features, extracted by a pre-trained convolutional neural network, and study the resulting bandit behaviors when including respective excluding this information in the typical context creation, which normally relies on structured data sources—such as metadata. READ MORE
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2. Artificial Intelligence for Graphical User Interface Design : Analysing stakeholder perspectives on AI integration in GUI development and essential characteristics for successful implementation
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : In today's world, Artificial Intelligence (AI) has seamlessly integrated into ourdaily lives without us even realising it. We witness AI-driven innovations allaround us, subtly enhancing our routines and interactions. READ MORE
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3. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE
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4. Memorability: How different design choices effect the user ́s effectivity regarding their memorability
University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronikAbstract : This thesis investigates if a memorability-influenced design could improve the effectivity of a user when navigating through a pharmacy webshop. This was measured by calculating the error ratio, completion time, and number of clicks when solving a task. READ MORE
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5. Data Visualization of Software Test Results : A Financial Technology Case Study
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : With the increasing pace of development, the process of interpreting software test results data has become more challenging and time-consuming. While the test results provide valuable insights into the software product, the increasing complexity of software systems and the growing volume of test data pose challenges in effectively analyzing this data to ensure quality. READ MORE