Essays about: "A Case Study Marketing on the Internet"

Showing result 11 - 15 of 83 essays containing the words A Case Study Marketing on the Internet.

  1. 11. Opportunities for Short Food Supply Chains : attractive communication strategies within a Swedish REKO-ring

    University essay from SLU/Dept. of Economics

    Author : Filippa Isaksson; Marie Leijon Cedermark; [2020]
    Keywords : communication; direct marketing; network; REKO-rings; short food supply chain; social media; the 4C marketing model;

    Abstract : The interest in locally produced food has increased in Sweden, this has led to several initiatives where consumers can buy products directly from producers. One example of an initiative is REKO-rings, which is an initiative based on contact via the internet, where consumers can shop directly from producers without intermediaries. READ MORE

  3. 12. eWOM COMPONENTS AND CONSUMER PURCHASE INTENTION : A Case Study of Millennials from Pakistan

    University essay from Umeå universitet/Företagsekonomi

    Author : Zakaria Mohseni; Farouk Tutu Madara; [2020]
    Keywords : electronic Word-of-Mouth eWOM ; Purchase Intention; Channels; Valence; Length; Online Review; SNS;

    Abstract : Recent technological developments have changed the lifestyle of people around the world. The business sector is not an exception, and companies frequently adjust to such changes by investing in their online presence. READ MORE

  4. 13. Marketing Communication Strategy for a Science Park

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Anna Luchina; Giacomo Codazzi; [2019]
    Keywords : Science Parks; marketing of services; marketing communications; students as potential customers;

    Abstract : Background: World economy of the 21st century places high demands on national economic systems. Governments implement various initiatives to enable a more effective cooperation between universities and industries in order to increase competitiveness of their economies. Science Parks represent one type of such initiatives. READ MORE

  5. 14. Mukbang Influencers: Online eating becomes a new marketing strategy : A case study of small sized firms in China’s food industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Greta Babenskaite; Mengyu Yang; [2019]
    Keywords : Web 3.0; Influencer marketing; Digital marketing; Mukbang; Parasocial relationship; Influencer endorsement; Online eating;

    Abstract : Mukbang is a Korean word for ‘eating livestream’. As an emerging sub-genre of internet influencers, Mukbang influencers has become the marketing tool for some firms recently. In this paper, we will conduct a case study of small sized e-commerce firms in China’s food industry. READ MORE

  6. 15. Enviropreneurial Marketings relation till svenska SM–företags hållbarhetsaktiviteter : resultatet av en kvalitativ fallstudie på tre internetbaserade företag

    University essay from SLU/Dept. of Economics

    Author : Ludvig Hindström; Ludvig Klasman; Niklas Sauer; [2019]
    Keywords : enviropreneurial marketing; SME; entrepreneurial marketing; word-ofmouth; green marketing; LOHAS; app; hållbarhet; sociala medier;

    Abstract : Marknadsföring är en vital del för varje företags framgång på marknaden. På senare år har hållbarhets trender blivit allt mer attraktivt och att de svenska konsumenternas preferenser successivt förflyttar sig mot mer hållbara alternativ. READ MORE