Essays about: "A Case Study Marketing on the Internet"

Showing result 21 - 25 of 83 essays containing the words A Case Study Marketing on the Internet.

  1. 21. The effect of eWOM components on brand attitude and purchase intention : A cross country study between Germany and Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Tabea Baur; Björn Nyström; [2017]
    Keywords : Components of eWOM; Brand Attitude; Purchase Intention; Culture; Channels; Information Type; Length; Valence; Inorganic eWOM; Perception;

    Abstract : In today ́s technical environment people are surrounded by information. The revolution of the Internet provides consumers with different channels where product information can be found and consumed. READ MORE

  3. 22. Use of marketing communication tools by micro and small enterprises : A case study based on three small restaurants in Umeå

    University essay from Umeå universitet/Företagsekonomi

    Author : Sezen Atik Gumuscu; [2017]
    Keywords : Marketing; Marketing Communication Tools; Micro and Small Ente rprises; Applying of Marketing C ommunicatio n Tools;

    Abstract : Changing and development characterize all areas of life in contemporary world, also businesses have begun to move from traditional marketing approaches to relationship marketing which is a customer based approach. New marketing strategies and application have developed for reaching more customers and keeping existing customers. READ MORE

  4. 23. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    University essay from KTH/Industriell marknadsföring

    Author : PATRIK BERN; Joakim Larsen; [2016]
    Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE

  5. 24. Digital marknadsföring av banktjänster mot yngre skogs- och lantbruksintresserade personer

    University essay from SLU/Dept. of Forest Products

    Author : Pierre Fridell; [2016]
    Keywords : digital marknadsföring; sociala medier; skogsbruk; lantbruk; banker; digital marketing; social media; silviculture; agriculture; banking;

    Abstract : Den ökande användningen av internet i dagens samhälle har lagt grunden till uppkomsten av fenomenet sociala medier. Sociala medier är digitala kommunikationskanaler som tillåter användare att kommunicera och utbyta information med varandra. READ MORE

  6. 25. Discounts as marketing strategies for O2O platform—the case of Eleme

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Liru Jiang; [2016]
    Keywords : O2O platform; discounts as marketing strategies; Eleme;

    Abstract : With the development of the Internet and online payment, Online to Offline (O2O) platforms come into people’s lives. O2O platforms provide offline goods and ser-vices for their online users and these platforms are various, for example, they can help the users to call taxis, order food, call babysitters, make orders for cleaning the car and so on, which help people a lot for its convenience. READ MORE