Essays about: "A Case Study Marketing on the Internet"
Showing result 6 - 10 of 83 essays containing the words A Case Study Marketing on the Internet.
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6. The Digital World of Self-Publishing : A qualitative multiple case study examining how digitalization has influenced self-publishing authors.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The third revolution, also called the digital revolution, has challenged the traditional way of publishing and the existing business models. Digitalization has become the center of this development and with innovations such as the internet and computers, a whole new world of possibilities for authors have opened up, including self-publishing. READ MORE
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7. Talk about value, not product... : The solution to widen the sales pipeline?
University essay from Umeå universitet/FöretagsekonomiAbstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE
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8. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE
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9. “We Traded Our Privacy for Comfortability” : A Study About How Big Data is Used and Abused by Major International Companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Due to digitalization, e-commerce and online presence is something most of us take for granted. Companies are moving more towards an internet-based arena of sales, rather than traditional commerce in physical stores. This development has led to that firms’ choses to market themselves through various online channels such as social media. READ MORE
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10. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE