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Showing result 1 - 5 of 6 essays matching the above criteria.

  1. 1. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

    University essay from Jönköping University/JIBS Entrepreneurship Centre

    Author : Vy Nguyen; Nhu Nguyen; [2022]
    Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

    Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE

  3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  4. 3. Barriers to Intercultural Communication : -A Case Study on IKEA Japan

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ida Seeger; Simon Gustafsson; [2021]
    Keywords : Intercultural communication; barriers; culture; high anxiety; language; nonverbal communication; stereotyping; ethnocentrism;

    Abstract : This study focuses on exploring barriers to intercultural communication among managers atIKEA Japan. It investigates what challenges MNC subsidiary managers experience whilecommunicating and interacting with people from different cultures. READ MORE

  5. 4. Entering the Japanese Market : Similarities and Differences between two Swedish firms

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Robin Moritz; Zaid Jirges; [2018]
    Keywords : Network; relationships; internationalization; Japan; foreign market entry; Blankenburg; IKEA; Haglöfs; FME;

    Abstract : In this thesis we investigated the differences and similarities between a big and a small Swedish firms’ market entry process into Japan. This was done by studying the two chosen companies, IKEA and Haglöfs respectively. We conducted our research using a case study collecting data from primary and secondary sources. READ MORE

  6. 5. Working with Social Media in Japan. In the case of H&M, Ikea and Volvo Corporation

    University essay from Göteborgs universitet/Graduate School

    Author : Sarah Müller; Elin Simonsson; [2015-07-08]
    Keywords : Social Media; Japan; Social Media Usage; Japanese Culture; H M; IKEA; Volvo Car Corporation;

    Abstract : Abstract Social media is an evermore important tool for companies to utilize in marketing, as it no longer is a question of if, but how social media can be employed for communicating to current and potential customers. However, it is also a tool that holds its complexities, and one in which companies are resistant to use. READ MORE